If you’ve been marketing your business online for some time, you’ll already be familiar with search engine optimization (SEO). Similarly, you may know that there are hundreds of algorithms that are used to decide exactly where webpages should rank for keywords. While the concept may be easy to understand, staying up to date with the changes is a whole lot harder.
Search engines want to deliver the best user experience (UX), which means giving people the content they’re looking for in nanoseconds. To do this, Google and others introduce new algorithms and ranking methodologies in response to changing user behavior.
What is Voice Search?
As the name suggests, voice search simply refers to online searches that are carried out by voice rather than text. Instead of typing a query into a browser or cellphone, users rely on voice-activated technology to issue queries or commands audibly.
71% of consumers already prefer voice search to type, which shows just how prevalent it’s going to be. In fact, it’s estimated that at least 50% of online queries will be made via voice searches this year.
However, people search differently when they’re using their voice, as opposed to typing. This means that the rise of voice searches will inevitably have an effect on rankings and, therefore, your SEO strategy. To get an insight into the future, take a look at how voice search could affect your SEO activity:
1. Increased Local SEO
When people use voice searches on mobile devices, they are three times more likely to search for content related to their local area. For businesses, this means increasing your use of local SEO to respond to user demand. Fortunately, working with a Minneapolis SEO agency that can incorporate local SEO into your digital marketing strategy is an easy way to optimize your rankings. By getting expert advice, you can outperform your competitors, optimize conversions, and secure a larger market share.
2. Longer Keywords
People tend to use more words when they conduct a voice search, compared with a traditional text-based search. As your SEO strategy is founded on keywords, you may need to conduct additional research to see what the latest trends are. Then, you’ll need to update existing content and create more original content to ensure you’re ranking highly for the keywords that are most relevant to your business, products, and services.
3. Featured Snippets
When a user conducts a simple voice query, the search engine may provide them with information straight away, rather than directing them to a third-party site. This could mean that businesses miss out on traffic, so it’s important to ensure your webpage is the one that is featured. By enhancing your expertise, authoritativeness, and trustworthiness, you can secure the top spots on search engine results pages (SERPs) and have your content highlighted in featured snippets.
Boost Your Rankings Now
Being highly ranked for relevant keywords is critical to your commercial success, which means a comprehensive SEO strategy is essential. By modifying your campaigns in response to changing user behavior, you can ensure that you reap the rewards that come with having consistently high SEO rankings.