Top 5 Benefits of API Integration with eCommerce Platforms
eCommerce software providers worldwide have realized that API integration with shopping platforms could provide them with many benefits and enable them to be more competitive. Since shopping cart solutions represent the backbone of both B2C and B2B eCommerce, software providers need to get actively involved in providing seamless services to their clients, creating reliable connections with the platforms they use.
In this article, we’d like to get deeper into the concept of API integration and showcase the top 5 benefits your business can get in 2022 by getting connected with platforms like Shopify, Magento, WooCommerce, X-Cart, or others.
The Meaning of API and API Integration
In 2022, your main goal should be to grow and expand. Whether you’re a repricing software provider, marketing automation solution, or shipping management tool, reaching new customers and expanding your market share is imperative. To do that, you need first to understand the concept of API integration and discover how you can use it to your advantage.
An API (Application Programming Interface) represents a set of computer codes that acts as an intermediary between two digital products, applications, or software. In our case, the API is the intermediary between your software and shopping cart solution, working as a messenger to deliver info back and forth.
The goal of the API is to automate repetitive tasks and give you unrestricted access to the necessary data. For example, you can use the API to delete products, add products, update orders, add categories, update product reviews, create shipments, and do more operations.
API integration represents the driving force for eCommerce software providers across many industries and niches. With the help of such an integration, you can effectively synchronize data, enhance your in-house collaboration, and provide better services to your target niche.
API integration allows you to gain access to a plethora of information from your customers’ stores hosted on specific shopping platforms.
eCommerce Integration Specifics
The process of eCommerce integration involves connecting your software to various shopping platforms, such as BigCommerce, WooCommerce, Magento, and the list goes on. Such integration enables your solution to operate more efficiently and provide your customers with all their services on time. Once connected to a platform, you can gain access to info about shipments, products, orders, and customer details from the e-stores based on them.
Without such integration, you might have to spend the entire day moving data manually from one place to another. Good API integration with modern shopping platforms can eliminate manual work, allowing you to automate specific tasks and free up your teams’ time to focus on other essential tasks.
The Main Benefits of API Integration with eCommerce Platforms
#1: Access to all the required data related to eCommerce platforms’ products, orders, customers, categories, etc.
One of the main benefits of developing an API integration between your system and an eCommerce platform is that you’ll gain unrestricted access to all the data you need to run your business and provide your services. So whether you need access to data about orders, shipments, baskets, or product prices, a successful integration gives you that.
Note that this access to data is paramount for any type of eCommerce software business that wants to serve its customers properly. Whether you run an inventory management software, chatbot provider, dropshipping management business, or mobile app building company, you need to have access to this data in order to deliver your services correctly.
#2: Real-time updates of inventory, orders, and product details
API integration with eCommerce platforms establishes perfect real-time communication between the connected systems, enabling you to update products and inventory in real-time. This feature is extraordinary, especially if your clients depend on your software to never run out of stocks for high-selling products and leverage your software to sell across many channels properly.
#3: The ability to work with all the sellers who sell their products via eCommerce platforms
Another amazing benefit of integrating your software with eCommerce platforms is the fact that you’ll gain the ability to work with all e-shop owners who are using a specific platform to sell their products. So, for instance, if you’re connecting your business with Amazon, you’ll gain instant access to millions of Amazon sellers worldwide who are using the largest marketplace today to make a living.
#4: The ability to expand your market share
This benefit goes hand in hand with the previous one. Once you’ve managed to connect to several platforms, you will gain access to millions of new clients who are using them. This automatically means that you’ll be able to expand your market share like never before and reach clients that were unreachable before.
In the long run, this will mean that you’ll be able to outsmart your competitors and gain access to an untapped market that you can monetize.
#5: Significant increase in your software company profits
Last but not least, a successful API integration will ultimately boost your company’s profits and enable you to make more money. More customers and an expansion at a global level will automatically mean an increase in earnings in the long term. Additionally, you’ll be able to establish your brand as a trustworthy one in the eyes of your customers, which will only help your company in the long run.
The Possible Ways to Develop Integration with Various eCommerce Platforms
Now that you’ve become aware of the main benefits of API integration with eCommerce platforms, it’s time to get practical and discover how you can set up one of these integrations with the platforms of your choice.
At this point, you have two choices for setting up a successful integration:
1. Hire an in-house development team or an external team of developers
2. Perform a development via a third-party integration service such as API2Cart
Each of these methods has its ups and downs, but the second one is the obvious better choice. Hiring an in-house or external team involves vast costs, along with serious time investment and lots of processes and procedures related to HR, payments, onboarding, and the list goes on. Additionally, when hiring a team to perform the integration, you should consider the ongoing maintenance of the connection, which takes additional time and money.
Note that each API is unique, so you need to hire a specialized team of experts who know how to perform certain integrations. For example, if you want to connect your software with Shopify or Magento, you need to hire experts with specific expertise in Shopify or Magento API connections development.
The second choice only involves connecting your software to third-party services, and they’ll do the rest. For example, a third-party solution usually can propose ready connections to various shopping cart solutions. Also, it can offer you ongoing maintenance of integrations for a fraction of the price that you would otherwise have to pay a team of developers.
API2Cart allows you to seamlessly avoid all the drawbacks of hiring an in-house development team by connecting your software quite quickly with 40+ shopping platforms via its unified API. Also, it provides constant maintenance and upgrading of the connections. Using API2Cart, you can integrate your software with Magento, Shopify, WooCommerce, Amazon, and the other platforms at once. It means that by using this solution, you won’t need to develop separate connections with all the platforms needed. Moreover, you can try API2Cart for 30-days absolutely free.