The Fundamentals of Trade Show Graphics
Before deciding on the perfect graphics, take some time to compare past events to your current circumstance. These results will help you determine what worked and what didn’t. In addition, a follow-up workflow is essential to track your success and boost conversions. Finally, designing trade show graphics can be intimidating for those without artistic flair. That’s when an expert comes in. This professional will have a thorough understanding of your brand and messaging and your target audience.
Less is more
One of the most effective ways to make a trade show graphic stand out from the crowd is to keep it simple. When designing long-range trade show graphics, keep the design straightforward. You don’t want complicated images and lots of text that may be hard to read. In addition, less is more when it comes to the fonts and colors used in your graphics. This will help you maximize the space you have to work with.
To maximize your trade show booth space, keep your graphics short and to the point. Remember that people look first at images, and if they see an excellent idea, they are more likely to stop and visit your booth. However, you can never be too creative with your designs, and don’t think that just because you use an excellent method doesn’t work on trade show graphics. Hiring someone to design your graphics like D’Andrea Visual Communications is a good idea if you have an artistic flair.
Color scheme matters
When designing trade show graphics, it is vital to use the right colors. Choose a color scheme that fits your brand identity, and remember that a neutral palette will never go out of style. You can use different colors for each element in your graphic, but you should stick to a general color scheme. When choosing a color scheme, think about your brand’s visual hierarchy and the overall composition of your graphics.
A good color scheme should be neutral, but specific colors will stand out more than others. Consider the gender of your target market. Specific colors will attract a primarily female audience, while others will elicit a reaction from a predominantly male group. You should also consider the type of lighting available at each venue. Using fluorescent or LED lighting will help you make the best choice. You can also consider using natural lighting.
The message should be unique.
One of the most important things to consider when designing your trade show graphics is legibility. Your pictures must be clear and legible at a distance. Avoid overly complex images and a lot of text. A simple graphic design will be easier to read. A simple message is more memorable and more powerful than a complex one. Make your trade show graphics stand out with a unique message. Make sure you follow these steps to create standout trade show graphics.
The visuals on your trade show graphics are a crucial part of the messaging. A poor-quality image can tank your attendance at a trade show. If you’re promoting a natural product, use natural imagery and messaging to drive your point home. A technology company would not want to have a picture of a woman walking in a meadow. Make sure your trade show graphics convey the message you want them to share.
Not blocking graphics
Whether you’re attending a trade show or participating in a live event, it is vital to place your company’s message graphics strategically. These must be easy to view without being blocked by trade show equipment, booth workers, or other visitors. Unfortunately, many trade show attendees say they feel discouraged by the difficulty in taking in your brand name or featured products. To prevent this problem, follow these rules to design your message graphics:
Keep your booth workers out of the way of mid-range graphics. The best way to avoid blocking pictures is to station your booth workers behind them. Depending on the size of your booth, this can be tricky. However, using a mid-range graphic can be crucial for your business if you’re using a mid-range graphic. Moreover, it’s essential to ensure your employees know their environment.
Size of graphics
There are several factors to consider when choosing the right size of trade show graphics. Long-range graphics must be legible from a distance. They should also be as simple as possible. Avoid complicated images and lots of text. Instead, use a simple design that tells a story. Using shorter trade show graphics will allow you to test different marketing messages and incorporate new design elements. For example, consider a more concise display if you plan to use large-scale drawings at a trade show.
When designing a trade show graphic for a small booth, consider the size of your booth and your audience. A small booth provides less space for messaging, so you must simplify your brand message. The font you choose will affect how your audience perceives your brand. Choose a simple, easy-to-read font. A mix of typefaces can confuse the audience. Selecting a simple font with one to three variations is best.
Materials to use
You have many choices regarding the materials for your trade show graphics. Most damage occurs during the setup and dismantling processes of an exhibit. As such, the materials should be sturdy enough to withstand mishandling. To choose the best materials for your trade show graphics, you must consider the use for which they are intended and their impact on the attendees. Here are some of the most common materials you should consider:
Mid-range trade show graphics can be read from a few feet away. They generally feature a brand logo, mascot, or signature product. You should consider utilizing mid-range graphics to lure attendees in from competing exhibits. They should also be placed at eye level or slightly above it. You can also place long-range pictures on the back wall of an inline display. To best use them, keep their height within reason.