Voice search is not just a concept! It is as real as day and it’s here to stay. Statistics show 41% of American adults and 55% of teens now use it daily. Some of the reasons why it is fast gaining traction include ease of use and fast search results. Planning to incorporate it into your SEO strategy? Here are optimization strategies to help you make the most of it.
- Make Use of Natural Language
Speaking and texting are two different things. For instance, when an individual is looking for the best resorts in the Maldives, they’ll likely write something like, “best resorts in Maldives” on Google. But when using voice, their query will probably be something along the lines of “Hey Google, what are the best resorts in the Maldives?” Notice the difference? Voice queries are longer and more conversational.
One way to optimize your voice-based searches is to use a natural language. Include question phrases such as how, what, why, and where. Be sure to include long-tail keywords as well. Additionally, the goal here is to make the query conversational. So, don’t shy away from filler words such as “I, the, for.”
- Deliver High-Quality Content
Just because voice-based searches are conversational and dwell more on natural language doesn’t mean you sacrifice on quality. You especially want to use high-quality content because in voice-based searches, Google, and other search engines alike, only pull information from the coveted position 0.
This is known as the featured snippet, and if you’ve never heard of it, it refers to the content you see above all the other search results. Featured snippets are above-the-fold snippets of data, pulled only from high-quality articles across the web. In that light, while voice-based searches, conversational search queries are of the essence, its paramount you deliver high-quality content for Google to display on position zero.
- Optimize Your Local Listing
A survey by Brightlocal shows that at least 58% of consumers have used voice search to find information on local businesses in the last 12 months.
This is, however, no surprise because, as noted earlier, one of the main reasons why people use voice-based search is because it’s easy to use even when on the go. A majority of users will especially use it when driving or walking to find things to do near them. They use it to make reservations, find out about business prices or the products and services without interrupting what they’re doing.
Given that 50% of local searches often lead to a store visit that same day, complete your local listing and work on improving local SEO. This way, the next time a local consumer is using voice-based searches to find a product or service they need near them, Google will direct them to you.
- Amp Your Site Speed for Mobile Phone Users
As noted, a majority of voice-based searches happen on mobile phones. For that reason, you need to ensure that you optimize your site for mobile. You might appear on the featured snippet, but if your UX design is not appealing for these mobile users, then they’ll definitely click the exit button. You didn’t work this hard to have users clicking and leaving your site. Make sure you optimize your website for mobile if you’re to gain success from voice search.
Voice-based searches are here to stay. So, you might as well leverage on them to improve your visibility and, consequently, click-through rate as well as lead conversion. You can only do this if you let experts from reputable voice search companies such as Pulse Labs help you out.