How to Choose the Best Fashion Deals When Shopping Online

How to Choose the Best Fashion Deals When Shopping Online

When you shop online, it’s tempting to just buy the first item that catches your eye and move on to the next page. But if you want to really save money while shopping, you have to take your time and find the best deals on clothes, shoes, accessories, and everything else you need. This guide will walk you through how to choose the best fashion deals when shopping online by showing you how to find discounts and coupons and how to use popular apps like Amazon Fashion that can help you save even more money while still getting stylish items.

Know your brands

There are millions of sites out there with daily deals on fashion, electronics, and even jewelry. The best way to make sure you get a great deal is to know your brands. Looking for a good deal on an iPad? Make sure it’s from Apple and not a third-party seller offering refurbished devices. Trying to find a good winter coat at an affordable price? Check retail locations instead of sites that may offer non-brand coats for cheap prices. You never know what you’re going to get when it comes to clothes or electronics bought online so stick with trusted brands for big purchases like these.

Check for coupons

Before you click on an item, open a new tab and search for coupons. Some stores offer coupons that can lower your price without any extra effort on your part. And if you have a hard time finding online coupons, just switch browsers—most big retailers will have a link on their homepage to printable vouchers. You can also visit sites like RetailMeNot or CouponSherpa for more money-saving options. (Yes, these do take some extra effort.) But it’s worth it: one study found that online shoppers saved an average of $42 per order with discounts from online coupon codes and deals.

Search for promo codes

Promo codes are golden tickets for online shoppers. Many retailers use them as a marketing tool to gain attention and bring in new customers. Just because you want a deal doesn’t mean you should get overzealous, though: make sure that you only apply promo codes for items that appeal to you. You’ll be frustrated if you spend money on an item only because of a coupon code and it turns out not to be what you expected or didn’t fit right! If there are too many things that catch your eye, put some of them on hold and go shopping another day—you won’t miss out on anything, since many stores will allow you to apply promo codes after checkout anyway.

Look at sales events

Before you even start searching for clothes, look at sales events on websites like ModCloth, ASOS, and Nasty Gal. These sites organize all of their fashion by event: There’s a separate sale tab for each one. Once you’ve identified one that works with your schedule, sign up for email updates so you won’t miss out on any new markdowns. Try following these websites in real time as well; if there are big sales going on or deals being offered, chances are good that they’ll advertise it so that people buy quickly before all of their inventory is gone.

Use mobile shopping apps

Many fashion retailers offer deals exclusively for smartphone shoppers. Just about every major retailer out there has a mobile shopping app—from Nordstrom, J.Crew and Banana Republic to Victoria’s Secret, Macy’s and even H&M (which offers only limited deals on its app). If you prefer browsing from your desktop or laptop computer, never fear: You don’t have to miss out on sale prices just because you can’t physically swing by a store. Instead, sign up for emails with specific retailers—many of which offer coupon codes through their newsletters that are valid online. Or just do some window shopping via your phone: A lot of big-name retailers will let you browse their merchandise online—even when they aren’t running any sales or promotions.

Compare prices across different sites

If you’re looking for fashion deals, it’s a good idea to look at a few different sites when you first go online. Depending on your style and budget, you may find yourself spending more time on one site than another—and that means it pays to shop around. Sites like Froogle will compare prices across many different sites so you can get a sense of what other people are charging. And while Amazon is often considered an easy stop for clothing (because its return policy is notoriously liberal), having some extra information up front can make all the difference in case things don’t work out as planned. In fact, even if they do, comparison shopping before buying new items is always worthwhile. You just might save yourself some money in the long run.

punit sharma

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