Your website’s design can make or break your business. No, I’m not saying it. The data is saying it. It takes about 50 milliseconds (0.05 seconds) for users to form an opinion about your website and determine whether they will stay or leave.
If you are considering creating or redesigning your website, check out the best web design agency Singapore. But, apart from the impression, how can a quality web design affect your business? Let’s take a look into it.
1 – It supports your search engine optimization (SEO) strategy
Having a website alone is not enough; you need to implement SEO strategies to reach your potential customers right when they are looking for your products or services.
However, Google has already made it clear several times that a good web design is at the core of SEO. This means if your website is poorly designed, not mobile-friendly, or takes a lot of time to load, you will see a decline in your website ranking.
This is why it is essential to partner with a web design agency with good knowledge and experience in SEO.
2 – It improves user experience
When you have a well-designed website, users will feel it easier to use your website. It also makes it easier for customers to find the product they are looking for.
A good website has everything placed where users expect them to, from calls to action buttons and links to information on the site. This gives customers every reason to stay on your site.
Even Google wants website owners to provide the best possible user experience to users. This is a clear indication that a good web design will rank higher in search results than sites with a poorly designed UI/UX.
3 – Builds Trust with your potential customers
Customers do not trust poorly designed websites. If they feel like the information or website’s design looks outdated, they will likely bounce back to search results.
The primary reason behind it is that they might view your site as shady. A professional site signals trust with your audience. They will feel like you are the right choice for their needs.
As a result, your visitors will stay on your site for longer, thereby giving you more opportunities to capture and convert those leads.
4 – Makes It easy to navigate
When a website is designed with customers in mind, it will be easier to navigate. And an easy to navigate site means they will stick to your site for longer.
On the other hand, if your site’s navigation is poor, your customers will struggle to find information and eventually bounce back to your competitors’ websites.
This is probably why Amazon is the largest ecommerce retailer in the world. From an advanced search button to properly categorized categories, Amazon has everything it needs to provide good navigation.
5 – Increases the conversion rate
By 2021, ecommerce sales are predicted to reach $4.5 trillion, almost double $2.3 trillion in 2017. The numbers are enough to indicate that websites are good at converting customers.
However, as mentioned above, you need a good design to build trust with potential customers. This is when a user will convert into a paying customer. Also, many website owners are using marketing strategies like bundling and discounts to entice users into buying.
As a website owner, you should also upgrade your website’s functionalities that encourage conversion. For example, consider reducing the number of steps a user needs to take to complete the purchase. This gives users a smooth way to get the products they need.
6 – Improves user engagement
Unlike in retail stores where you get to talk to the customer about their likes, dislikes, and preferences, you have to rely on web design to engage users on websites.
With a good web design and copy, you can create meaningful bonds with your customers and engage them. People like to interact with websites that have a good web design. Also, it helps you keep your potential customers updated with the latest brand information.
Having a quality web design can help build trust with customers, boost sales, and support your search engine optimization efforts. If you have not invested in web design, now is the right time.