Everything You Need to Know About Logo Design As a Beginner
If you are a novice, you can read this article to learn the fundamentals of logo design. In it, you will discover how to design your logo in various styles, including stacked text, analogous colors, symbol placement, and white space. Ultimately, you’ll learn to develop a memorable logo that reflects your company’s brand and evokes a sense of belonging and trust. It is also a good idea to try and explore your style by using logo design softwares for beginners.
One of the most common typography techniques used in logo design is stacked text. Essentially, you align a line of letters vertically. This gives a dramatic effect and can be an exciting way to practice your typographic skills. Stacked text can also be visually appealing, predominantly if it’s composed of simple words. However, beginners should be careful when using this type of font, as the process may not be as easy as it seems.
Avoid using overly complex shapes or generic symbols to get the most out of your design. For example, the FX Technology Co. logo features a gradient from blue to yellow. While the company name is a laptop, it could also be a bunch of flowers, a wine glass, or a stack of weights. You can use this on other designs, such as uniforms or a company website design. Use a mock-up generator to see your logo in different contexts.
Using analogous colors is a great way to achieve a balanced color scheme. Similar colors are those found next to one another on the color wheel. They usually complement one another quite well and can create a natural look for your design. Analogous color schemes are prevalent, and you may even see some examples in everyday life. For example, succulents are known to have blue/green leaves. The setting sun has red, orange, and yellow hues.
You can also use analogous colors to make a logo more eye-catching. These are primary colors that consumers recognize immediately. For example, blue-yellow colors are easy to read and are often used by brands. However, deep purple and dark blue are interpreted as feminine and personal colors. It’s important to know that there are different color schemes that you can use. You can also use gradients to create a subtle effect.
There are many ways to use symbols in your logo, but remember that they should be clever and original. For example, you can use circles for eternity or timelessness, or a heart for love, happiness, or a broken heart for sadness. Symbols have a defined meaning, and designers rely on them heavily when creating a logo. Use negative space to your advantage. Having too much negative space can make a logo appear unprofessional and unoriginal. Instead, try creating a logo with a subtle arrow. Amazon and FedEx both use this technique to represent their products, and the arrow in its logo represents the recipient’s smile. You can also try using organic shapes, which allow for more creative freedom. However, you should avoid using too many symbols if you’re a beginner.
As a beginner in logo design, you probably do not understand negative space and how it works. However, it is an important design element that you should not underestimate. The space between your design elements will help the brain process it better. A simple example is the World Wildlife Fund logo. You can observe how the eye fills in the white space around the panda. This will make your logo stand out and catch the eye of the viewer.
The use of white space has several benefits, especially in the luxury industry. First, it emphasizes the hero image by replacing horizontal lines of text. You can also see a poster for the famous fairy tale Snow White and the seven dwarfs. The white space in these posters creates another image. It also makes your logo design more eye-catching. This is because you can use white space in many ways. For example, you can use it to frame other objects, like a menu.
RYB color model
If you’re a newbie at logo design, you may wonder what the difference between the RGB, CMYK, and RYB color models are. These color models refer to the pigments that make up the primary colors of red, yellow, and blue. While these three primary colors are the most commonly used, they are essential to master. It’s important to remember that the CMYK color model emerged later than RYB, so you may want to start with that before moving on to more complex color schemes.
In the modern world, the RYB color model is outdated. The blending of three primary colors is a simple process. However, modern computers can do so much more. In terms of technical capabilities, the CMYK color model is more advanced than RYB, with sixteen thousand, seven hundred and fifty-seven different shades for each primary color. Regardless of the color model you choose, it’s essential to understand the difference between CMYK and RYB before you start designing a logo.
Getting feedback from a designer
When seeking feedback from a designer, make sure you ask for specific feedback. Providing vague feedback only confuses the designer and will result in endless revisions. Be sure to include your own opinions in your feedback, as this will help you refine your design. It is also essential to keep a single point of contact for your designer to prevent you from getting bogged down in conflicting opinions.
The process is quicker and more accurate when both parties speak the same language. If you use the designer’s words, you’ll better understand their process and what you want them to accomplish. In other words, speak their language! As a result, you’ll have a better chance of getting accurate feedback. In return, you’ll get great designs closer to your vision. Moreover, you’ll develop a better relationship with your designer!