CX Strategy Consulting: Roles and Responsibilities
Companies today are all too aware of the damage caused by poor customer experience (CX). Many businesses have taken steps to improve their CX, but with so many moving parts involved in CX strategy, it can be difficult to know where to start and how to plan for ongoing success. To get started, let’s take a look at some of the different roles and responsibilities of consultants who specialize in customer experience strategy consulting.
What are the roles in CX Strategy Consulting?
If you are wondering what are roles in CX strategy consulting, you can think of them as a 2-layer process. The first layer being process consulting, that helps companies define their CX strategy by taking customer perspective into account while analyzing their processes through a rigorous lens to achieve customer satisfaction at all levels. The second layer is business solutions that deal with actual customer services like Customer Relationship Management (CRM), Quality Control (QC) etc. While many business solutions might be developed internally, these platforms still help evaluate how well an organization delivers on customer’s expectations by streamlining business processes with customers’ needs in mind.
What is a typical day like in a consulting firm?
A day in a consulting firm will differ significantly from one person to another. Some consultants may work strictly with clients, working onsite for days or weeks at a time, while others might be project managers who help manage other consultants or keep projects on track. Regardless of what your job is like, though, CX strategy consulting is an important part of helping your company succeed. The job can be high-stress and requires you to work long hours sometimes but it’s also extremely rewarding when things go well (which they usually do). Working in consulting gives you real-world business experience that you just can’t get elsewhere. It will also help you transition into being an entrepreneur in some cases—and if not that then definitely into a managerial role. Learn more about how consultants increase productivity here.
Who hires consulting firms?
There are a number of different ways to engage CX Strategy Consulting. In-house marketing or customer experience teams may hire one as an outside resource to augment their own resources. Companies with a huge internal customer experience department might seek outside help if they’re in need of specialized skills, like software development. More often than not, though, companies will hire consultants when they’re considering a major change to their strategy or business model—think mergers and acquisitions (M&A) or product design overhauls. Some consulting firms even provide disruptive innovation consulting for brands looking to shake up their industries by making major changes that disrupt status quo thinking.
What benefits do consulting firms bring to clients?
It’s pretty simple: It’s a relief to have someone else take on your problems so you can spend time focusing on what really matters – growing your business. In addition, top consulting firms make it their mission to quickly get your company back up to speed in terms of sales, marketing, operations or other key functions. When companies are able to operate at 100 percent capacity again, they can move past an event that could otherwise keep them stuck for years. A business continuity plan is often essential for ensuring survival during times of crisis. However, hiring consultants can also provide a whole range of benefits for businesses of all sizes and industries. Get in touch with us today to discover how we help businesses create lasting change that drives greater success tomorrow..
How can I get into this field?
This is by far one of our most frequently asked questions. The reality is that companies are beginning to prioritize customer experience as a strategic business initiative, and CX roles, especially Chief Experience Officer positions, continue to grow exponentially. What’s even better is that if you’re interested in Customer Experience Design & Development, but don’t have all of your required skills yet (e.g., specific industry knowledge), many roles will allow you to consult on their strategies before transitioning you into more permanent roles once your skills match up with their needs. To learn more about how you can get started consulting or which role might be right for you, check out our CX career guide!
Do I need an advanced degree?
While having an advanced degree won’t hurt, it is not required. But keep in mind that a graduate degree may open doors to opportunities that wouldn’t be available otherwise. If you choose to pursue an advanced degree, it might be worth your while to look for a part-time consulting job as well as a way to help finance your schooling—many graduate programs offer tuition reimbursement for employees. You also might want to consider getting certified by specialized professional organizations like IIBA or ISACA if you haven’t already done so; membership often comes with both business and career benefits.
What is your advice for someone who wants to start in this field?
What is your advice for someone who wants to start in CX strategy consulting? It’s important to understand that a career in any sector will require hard work, perseverance, creativity, and a desire to keep learning. To succeed in any career, an individual must have all of these traits plus consistency and a willingness to look at projects from multiple perspectives—all skills learned while obtaining one’s degree. An undergraduate or graduate degree provides valuable knowledge you can use as you progress through your career; it also helps you obtain new skills as they develop within your field. Companies are eager to hire individuals with specialized expertise that can provide new ideas; maintaining your relevant education will help you keep up with changes in technology.