Running a small business was already challenging before the pandemic, and then COVID-19 changed the landscape of commerce in the United States for the foreseeable future. If you’re trying to open or maintain a business during this current recession, you could use all the help you can get to help your business flourish.
Ultimately, building a successful company requires having the proper tools. A business is only as good as the tools it employs. If you find that your customer service or product development is lacking, there are probably fixable problems in your business processes holding you back. With the right tools, you can distinguish yourself from your competition and establish your brand as an industry leader. Continue reading to learn which tools are critical to your company’s success.
1. Enterprise Infrastructure
These days, it’s almost impossible for a business to function without an IT infrastructure. No one uses paper to keep records anymore, and a robust enterprise infrastructure has so much more to offer. With the right hardware and software tools, you can improve operational efficiency, track critical customer data, optimize best practices, and use analytics to identify business needs.
Almost everyone has some type of IT infrastructure, but a more seamless experience makes it easier to integrate, configure, and utilize data from multiple sources. With Netsuite CPQ from Configure One, you get the power of artificial intelligence for the automation of critical processes, which boosts efficiency and makes CPQ processes more manageable.
The Netsuite CPQ platform provides customer relationship management (CRM) and enterprise resource planning (ERP) capabilities. That means you get pertinent customer data that helps with supply chain management. Netsuite is also easy to integrate with disparate systems to make for a more seamless experience.
2. The Right People
No matter how technologically sound your company is, you have to have the right people on your staff to ensure your business runs like a well-oiled machine. Many companies are finding it difficult to find the right people because the pandemic has made it virtually impossible to hold in-person interviews. However, by using popular recruiting tools like Indeed, Glassdoor, and LinkedIn, you can find the ideal candidates to fill vital roles in your company.
Having the right people is most important when it comes to your customer service. The companies that are best at meeting customer needs are the ones that become household names. If you want to separate your company from the pack, you should start with improving the customer journey at your contact center.
The best way to improve customer interactions is to make customer service more available to your patrons. With omnichannel contact center software, you can empower your sales team and customer service representatives to provide solutions on multiple platforms.
Bright Pattern’s omnichannel contact center allows your sales team and customer service reps to engage with customers online via live chat. You can even prompt engagement with customers with automation using chatbots. The chatbots will be able to handle minor customer needs without the help of personnel, allowing your best agents to focus on more serious customer service queries. If a member of your sales team starts a live chat with a customer online, the agent has the ability to continue the conversation via phone call without losing contact with the customer.
3. Marketing Strategies
Marketing will always be one of the most important aspects of running a successful business. Marketing allows you to tell the story of your business and let people know why they should try your products or services. You can’t create customer demand for your products without a marketing strategy.
Social media is a powerful marketing tool for small businesses. You may not have a large marketing budget like corporations have, but social media is as effective as television and radio ads when it comes to reaching customers. Nearly everyone in the United States has a social media profile, meaning you can increase your company’s reach exponentially with a robust presence on the right platforms.
Growing your business means increasing your ability to meet and exceed customer expectations. With a scalable enterprise infrastructure, the right people, and a comprehensive marketing strategy, you can turn your small business into an industry mainstay.